Adidas non-price stradegies
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- Here we are able to find mostly sponsoring and logo
- For Adidas the most famous professionals of different sports sections are:
- Lionel Messi (one of the best soccer players in soccer history )
- Neymar (one of the best soccer players in Brazilian history)
- Kobe Bryant ( one of the best basketball players in the team Lakers)
- Marketing statistics (Adidas) (millions of euros)
- The adidas group net sales worldwide (14,534)
- Net sales of the brand worldwide (11,534)
- Net profit (524)
- Stores worldwide (1,746)
- Number of employees (53,731)
- Revenues (adidas)
- Annual
- Year 2014 (16.3 Billions of dollars)
- Monthly
- 31-december-2014 (1.35 billions of dollars)
- Daily
- December 2014 (0.044 billions of dollars)
- Money invested in marketing(adidas)
- 2.67 (billions of dollars from the winnings of 2013 to enter to the year 2014)
- Production
- Footwear (soccer, basketball, tennis and all kinds of athletes)
- Socks ( all kinds of sports socks )
- Shirts ( soccer, basketball, tennis and all kind of athletes)
- Soccer balls
- Tennis items
- Injuries prevention items
- Training implements
- Sports
- Soccer
- Running
- Basketball
- Golf
- Rugby
- Tennis
- Skateboarding
- Training (Gym)
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Climacool Promotions
- Shirts and shoes and pants that help you stay cooler